![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/e3a4299b-5eee-49b2-9166-c7e9ef755506_rwc_0x0x1556x1217x1556.jpg?h=26dd1099167d7e8b471287c50e80c6a2)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/a40a0439-7b40-486a-8a63-cbe4e67e054d_rwc_269x0x1376x1076x1376.jpg?h=b19e6d2a7a22a9b2516703d96431d256)
Blackbox
Bringing a new brand into the scene
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/a931e02b-ffd6-4fa6-a8c7-45b1af08af83_rwc_141x0x1637x1280x1637.jpg?h=6fa8b00ce3a82a8e8a312e041f8dad37)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/2683db65-e228-492b-b413-d31c540a381b_rwc_282x0x3274x2560x3274.jpg?h=835cb224c5522d5e0285d42c7f04c9b4)
Abu Dhabi Festival
Setting a local festival
on to the global stage
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/ba50052f-c1cb-4dbc-9724-d8e498392009_rwc_182x0x1547x1210x1547.jpg?h=8972d7b9605556bae92a826518f77806)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/c08da69a-3b12-4e9e-b2cb-c2e6079a27e9_rwc_282x0x3274x2560x3274.jpg?h=111b39c87f64efe7df03d0f44617f356)
ONIC
A new digital-first platform for the Always-on generation.
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/51fdbcc6-9936-407a-9b24-0c7cffbab2e6_rwc_141x0x1633x1277x1633.jpg?h=27ed36c90a7802157f8e515f1365410a)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/9005e604-f8fd-4f27-9210-53e242ec479d_rwc_0x3x799x625x799.gif?h=ca2f6afac2e67b0a6d2ac0fee4bc27a7)
LA Developers
Changing the narrative for a software developer
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/3ec3c637-445e-412e-80ca-9d1ff6c6f50c_rwc_2071x655x595x465x595.jpg?h=3fc010d00a99d64a1cd0cda2eccf00d1)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/7ad93d3e-3ed8-4e14-9cf9-182dbdc14beb_car_202x158.jpg?h=3858cd450e2e2eabf9cff39461c3126e)
UNSEEN TEARS
Stories hidden inside a teardrop
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/428222f8-b965-48d2-8876-ad44eb1c1cee_car_202x158.jpg?h=1cf30f4a069b3d7ebcd261efcf00ffda)
VIORY
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/cc7fe26a-44f8-4fe3-b439-5f93046ee4dc_rwc_141x0x1635x1279x1635.jpg?h=8c628e7d3aea9de00f25eccd7d87458b)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/e03acb9d-a23a-4542-8d0f-70e7aaa1c5fb_rwc_0x96x886x692x886.gif?h=6044d197da1fa3f0cb0f13b274f07697)
Bellavia Restaurant
Adding relevance to tradition and heritage
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/ba3134dd-2f93-4349-8475-96d4d20f08c2_rwc_0x251x1062x830x1062.gif?h=926af6114ea1aff135c8b6c847a0d2fd)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/80be8a70-4047-401f-878e-e26db009f73c_rwc_0x203x1721x1345x1721.gif?h=59139fcbceaa7a381c57d67259c46a67)
PUMA
Glory is made in Najd
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/ca295f3e-e4c8-4781-addf-3bd6a5587e82_rwc_270x0x1382x1081x1382.jpg?h=eaaf53a1b6e88be60ece6f35f8e37980)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/72d2bb9f-4898-4607-9bbb-3feaf6593858_rwc_270x0x1381x1080x1381.gif?h=73b55c311761a462ad942cef4cf791d8)
Hardees's
Transforming a brand spirit
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/265538f4-d137-42a1-a307-b56a89ce946d_rwc_343x0x3149x2462x3149.jpg?h=ffde05e08e000e7c9cb3dc9716231762)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/0057bff9-6f7e-47a7-b541-8f636ad11c4b_rwc_282x0x3274x2560x3274.jpg?h=6aa06d77b14d4053fd121cebe6286aa5)
Portfolio Night
Encouraging young creatives to step up
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/53d5daae-f4fe-4636-91a4-dd7f86a09599_rwc_92x116x1353x1058x1353.jpg?h=3104b0f0d15a3c23fbf0e0a7a7b7db22)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/a6aaad84-164f-451b-9a5f-05b3f5fd7702_rwc_115x0x1688x1320x1688.gif?h=0633029dea89771ac29b99507c18d98b)
LIFT Hotels
A new concept of Boutique Hotels
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/047bf9a2-8fb8-42dc-b5be-099d62610e43_rwc_0x689x1920x1501x1920.jpg?h=62daa737c581de01716c3dc216f59e09)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/1473a479-b36e-4619-b8f5-281a8130dd46_rwc_50x0x698x546x698.gif?h=605bea1c3a31063b8f8ce541521e923c)
Batelco Telecom.
Injecting youth and relevance
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/c7df6f59-6684-4e77-95e1-e24b80019550_rwc_402x0x1148x898x1148.jpg?h=f8a27571368aa1586d0623fcfd38d6c6)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/035c7259-1fdb-4078-8210-78d8aed20947_rwc_522x0x871x681x871.gif?h=28d27789e6d058c4f9157f6ac7af0e44)
The Deal Outlet
Repositioning a high-end fashion outlet
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/4f88fa5d-995e-47d5-9a90-9ae67fa38ff5_rwc_282x0x3274x2560x3274.jpg?h=265886bcdcb6778856c5bccec4fc4a39)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/eefba1df-6523-4ce0-9cf7-35653fb9d844_rwc_540x0x2762x2160x2762.jpg?h=54c526a7436dc54b580622cda654732a)
Mushroom & Swiss
Making a sauce aspirational
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/dd45495c-b699-4a51-a3d6-c0ac5a2649ee_rwc_0x69x1920x1501x1920.jpg?h=9266fc525bd334831e4414ffa12dd50d)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/e8474fc9-cd7c-4bc8-98e3-d8eb8c928a38_car_202x158.gif?h=99a5f5007e2a84afb98a7a7526ade19e)
Pulse 95 radio
Making the conservative, disruptive.
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/c320ce2b-e1e5-4f4d-9952-a3504903d2fa_rwc_444x0x2961x2315x2961.jpg?h=61a77ddc5dcc5636cf11762441d18cfa)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/5a2b54cf-1476-4775-9cc2-9b96f88853f2_rwc_674x317x2181x1705x2181.jpg?h=9f0ec53ef4d7eec894135b4ce4b36b3c)
Switch-off
Giving people a moment to disconnect
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/bea371e3-9ba9-4192-ae19-7fd834039ec6_rwc_295x0x1326x1037x1326.jpg?h=0e0c0ead0c5a36af7d550f9d347fa07b)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/ecfb9212-f1ab-4213-8764-4980fcfb3831_car_202x158.gif?h=be36d634714c926b1ee175d35862f440)
Taaleem Schools
Building brand perception
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/69ce40a4-009c-4749-a065-c27423acdbe1_rwc_101x0x1719x1344x1719.jpg?h=598fe65d34a960a11e675232533fb782)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/52a4bb53-ec71-4401-b60c-04ad8b2739ae_rwc_531x117x891x697x891.gif?h=adbf792131d28972a1c3e5da0fd58668)
Chastory Teahouse
Breaking through the clutters of traditional teahouses.