BEPERLY
TURNING A PRODUCT
INTO AN ATTITUDE
PROJECT DETAILS
Beperly began with a personal ambition: to create a brand under the name of the founder’s champion racehorse — Beperly. From the outset, this wasn’t about launching another vitamin drink. It was about transforming that name — and the energy behind it — into a brand that felt relevant, expressive, and unmistakably distinct.
The goal wasn’t to sell functionality. It was to craft a brand with presence. Something that would connect with a younger generation not just through what it says, but through how it behaves — engaging, energetic, and culturally in motion.
At the heart of Beperly is the horse — not as a visual motif, but as a living metaphor. A symbol of defiance, dynamism, and momentum. Our strategy was to personify that energy, and build a design system that mirrors the horse’s behavior — unpredictable, animated, full of expression.
We intentionally moved away from conventional health and wellness cues, choosing instead to create a brand that feels alive. One that moves, reacts, and plays — in shelf environments, digital platforms, and everyday culture.
The outcome is a brand not built on features, but on attitude — one that feels immediately relevant and designed to be part of how people speak, move, and express themselves.
CREDITS
Executive Creative Director: Giovanni Borde
Design Director: Elsa Antoun
Designers: Giovanni Borde, Elsa Antoun. Maria Saade. Omnia Elhusseny
Copywriting & Storytelling: Priya Naidoo. Giovanni Borde
Animation & Motion: Giovanni Borde. Camilo Rojas
A BRAND WITH EMOTION
The identity is shaped around the horse’s spirit — carried through motion, personality, and a sense of ever-present energy. This idea comes to life through a bold packaging system featuring gradient-rich backgrounds and expressive horse illustrations. Each horse represents a distinct mood — outrage, roudy, wild, prancing — giving the brand adynamic emotional range.
The wordmark sits boldly beneath, acting as a stabilizing force. Heavy, condensed, and deliberately minimal, it contrasts the expressive visuals and grounds the system.
Beyond packaging, the brand expands into a digital-first universe. The horses animate into short loops, used as GIFs, stickers, and social assets — turning personality into interaction. Even the logo carries motion, animating in a signature trotting rhythm that subtly reinforces the brand’s origin without being literal.
Beperly is designed to behave. Every element — from color to motion to tone — works as part of a larger system that expresses energy, relevance, and individuality. It doesn’t rely on product claims to earn attention — it earns it through presence.
By treating the horse as more than inspiration — as a design logic — we created a brand that’s not just recognized, but felt. One that exists with momentum, speaks in the right language, and invites its audience into a world they want to be part of.
