giovanni borde - Beperly

Beperly

Packaging Design
Visual Identity 
Verbal Identity
Iconography
Animation & Motion 

Project Details

Beperly began with a personal ambition from its founder: to create a vitamin brand named after his champion racehorse. Rather than treating the name as simply a signature, we saw an opportunity to turn the character and energy behind it into the foundation of the brand.

In a category often shaped by functionality and familiar health and wellness cues, Beperly needed to establish a more distinctive presence. The ambition was to connect with a younger generation through personality, expression and culture, creating a brand people could engage with beyond the product itself.

The horse became central to that ambition. Its energy, unpredictability and attitude gave Beperly a character of its own and provided the starting point for a brand designed to move, react and express itself.

Identity System

The identity transforms the horse from a symbol into a living character. Rather than one fixed expression, it appears through different moods and behaviours, from rowdy and wild to outraged and prancing, giving the brand an expressive and constantly changing personality.

These characters live across packaging, communication and motion, supported by vivid colour, expressive typography and a bold wordmark that gives the system a consistent anchor. In digital environments, the horses extend into animated loops, stickers and social content, allowing the same personality to become interactive.

The result is a system built around attitude rather than decoration. The horse gives Beperly its voice, its behaviour and its ability to continually change expression while remaining unmistakably itself.