giovanni borde

VIORY

Brand Strategy 
Visual Identity 
Verbal Identity
Iconography
Motion Graphics

Project Details

VIORY is a global video news agency built around a network of journalists and contributors reporting from across the world, with a particular focus on stories and perspectives emerging from the Global South.

News rarely arrives as a complete story. It comes through different sources, locations and moments: footage from the ground, individual accounts, breaking developments and pieces of information that continue to change as events unfold.

VIORY's role is to bring those fragments together, giving journalists, broadcasters and media organisations access to the material they need to understand and tell the wider story.

The identity needed to reflect that role while giving VIORY a distinctive presence within a fast-moving global news environment.

Identity System

The identity is built around the idea of fragments coming together to form a story.

The VIORY logo provided the starting point. Its fragmented geometry was expanded into a visual behaviour that could divide, reveal and reorganise content across the identity.

Images, typography and information appear in pieces, shifting and assembling as stories develop. In motion, fragments move in and out of the frame, information scrambles and resolves, and individual elements come together to reveal a more complete picture.

This behaviour gives VIORY a natural language for news. Stories can change, information can arrive from different places and content can continually update, while the identity provides a consistent structure through which it is presented.

The result is a system designed around the way VIORY works: bringing different pieces of information together and turning them into a story.