ABU DHABI
FESTIVAL 2025
For 2025, Abu Dhabi Festival continues to strengthen its position as a globally relevant cultural destination, building on last year’s shift toward a more contemporary, internationally competitive identity. This year’s visual system advances that ambition by presenting a Festival that is not only rooted in excellence but also open, dynamic, and reflective of global artistic dialogue.
The identity evolves the spotlight narrative introduced in 2024, expanding it through a more atmospheric and expressive visual language. Soft, layered gradients and circular light forms create a sense of depth, fluidity, and motion - subtly influenced by the aesthetic sensibilities of this year’s guest country, Japan. These elements enrich the Festival’s world, offering a refined visual tone that supports the storytelling and enhances the Festival’s cultural resonance.
Through this evolution, Abu Dhabi Festival 2025 achieves a balance of continuity and freshness. The identity remains part of the Festival’s new trajectory while introducing a sophisticated visual mood that aligns with its expanding global outlook. It reinforces ADF’s standing as a forward-thinking institution - one that celebrates artistic excellence, embraces cultural exchange, and continues to elevate its presence on the international stage.
