AL AIN MUSEUM
PROYECT DETAILS
As the UAE’s first museum, Al Ain Museum stands at the crossroads of heritage and renewal. Rooted in the oasis city’s deep history, it has long reflected the ingenuity and life-sustaining spirit of Al Ain, a place where culture, land, and innovation coexist.
Now, following its expansion, the museum seeks to reposition itself within the broader constellation of national museums, connecting the story of the nation’s origins to its evolving cultural future.
Our task was To create an identity system that captures Al Ain’s legacy while aligning it with the UAE’s modern museum landscape, a brand language that feels authentically local yet globally resonant, balancing heritage, ingenuity, and progress.
CREDITS
Executive Creative Director: Giovanni Borde
Design Director: Elsa Antoun
Designers: Elsa Antoun. Omnia Elhusseny
Copywriting & Storytelling: Priya Naidoo.
Animation & Motion: Matheus Akimoto
DESIGN SYSTEM
The design system is inspired by the falaj, a symbol of Al Ain’s creativity and connection to the land. Its flowing lines mirror the movement of water, while branching forms express expansion and renewal. Like the falaj, the system channels life and connection through design, forming a dynamic, adaptable identity that feels both timeless and forward-looking, grounding the museum’s next chapter in the essence of Al Ain itself.
