In a nutshell:
I'm a Creative Director / Brand Designer with more than 16 years of experience in the creative industry. For the past 20 years I have been moving around the world:
From Italy to USA to Colombia to Spain to China to Dubai.
And regardless of the many Dumplings, and Rissottos, and Paellas that I encountered along the way, perhaphs the greatest things I've picked up from this was the incredible insights and understanding of different people around the world which have added a strong value in my life and helped define my career.
Architect and Interior designer first, I jumped into the business of Brand Development later in my life. Making the leap from the architectural scene to the Ad world and bringing the learnings that came with it along. Having worked in TBWA Madrid, and Leo Burnett Madrid at first, I slowly but firmly made a move to the Branding side of life. Working on bringing brands to life through strategy, design and storytelling.
Through my +16 years of experience I strongly believe in teamwork and proper process as key to success as well as building a strong and diverse creative culture. I have worked together with other agencies and independant creatives. Building teams and nourishing younger aspiring generations to enhance their potential.
I specialize in Creative & Design Strategy, Brand Storytelling, Brand Experience and Identity Design, including digital & social media strategies, visual and verbal identity, print & packaging, UX/UI, motion design and content creation for brand identity and marketing campaigns.
I've been working for companies of different sizes: from Startups, to SMEs to Multinationals (Coca-Cola, Microsoft, EA Sports, Google, Ikea, Chrysler, Starbucks) helping them to gain visibility and find their differential in an oversaturated market. Always searching for new experiences and challenges in the professional world. Im focused on bringing people closer together through visual communication that is both functional and beautiful as well
Awards:
-Shortlist / Design. Cannes Lions. 2023
-Shortlist/ Industry craft. Cannes Lions. 2023
-Silver / Industry craft. Dubai Lynx. 2023
-Bronze / Industry craft. Dubai Lynx. 2022
-Gold / Best Brand Redesign. World Brand Society Awards. 2022
-Gold / Best Development of a visual identity. Transform Awards. 2020
-Gold / Best creative Strategy for an existing brand. Transform Awards. 2020
-Bronze / Best Visual Identity for education sector. Transform Awards. 2020
-Silver / Best Visual Identity for communication sector. Transform Awards. 2019
-Bronze / Best Visual Identity for education sector. Transform Awards. 2019
-Silver / Best creative strategy for new brand. Transform Awards. 2019
-Silver / Outdoor. Spanish Creative Club festival (CDC) 2011
-Silver / Promo and activation. Spanish Creative Club festival (CDC). 2011
-Bronze / Outdoor. EL SOL spanish advertising festival. 2011
-Silver / Print. AdSTARS international advertising festival. 2011
-Shortlist / SOL Iberoamerican international adv. Festival 2011
-Silver / Outdoor. JC DECAUX. 2010