![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/e8f7dbfa-16de-484b-b8b5-7c7ed22296ae_rw_1920.png?h=8e4953e1c0bf5ac0aec3662fc669fd6c)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/70fbe391-df5d-44fd-80a0-4b4cf8f3f2b6_rw_1920.gif?h=baae1ea4e21c07594df9c4b83ff503ee)
Life Is An
Extreme Sport
We created a platform to position Coke Energy in the market and reach consumers in an engaging and convincing way. In a life filled with everyday hassles we can easily claim that life is an extreme sport. Studying, working, life expectations, peer pressure, social media addiction, etc. It's non-stop madness. So we approached consumers with an empowering message: KEEP UP. Keep up with the hassles of modern day life. And we created a communication that brought this idea to life through digital, print and social media.
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/fb80cef6-a2cf-4b39-8c61-91d0a603dc3c_rw_1920.jpg?h=a6e371462fea7044788e16af2c32d8df)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/780240c1-9311-4bab-925f-2144102f87ab_rw_1920.gif?h=d90ba500fb1645ad30810d6416c2ca24)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/af0f1162-9d83-4a8f-990e-2b3afe53ded0_rw_1920.jpg?h=d088b8a742b88e853b036c5856327364)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/9c41d4df-ce74-4f9d-93d7-f935b2065097_rw_1920.jpg?h=56f4ee41f3321da120e80e751177c30a)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/82a001ec-a5d2-4e9c-be2b-463d22687f4c_rw_1200.gif?h=3a4ed0b5f63a06797c73b840b46e91ef)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/522218ec-75e7-4ed6-841b-87d96b5d6fa4_rw_1920.gif?h=ae95ba98c9f58ba2e88b113296572d79)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/8f35ebbb-14db-4ad4-a0e4-33d553f510e2_rw_1920.jpg?h=241ed46e1c20f949d964c4be1ddf0e3b)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/2999d1c0-5247-45fe-97f9-226f4b6a1831_rw_1920.jpg?h=c1b7f91b667cc18be1238ece20369794)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/71341fe8-8007-4a82-aa2c-b41e8b69ba28_rw_1200.gif?h=33eec7359d128cd4d5cb2064e6e051c1)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/d1b3ad3b-0bab-4e46-87fa-f957d1ed69ce_rw_1920.gif?h=e4e0b374f86b27b4058d2c86ed42b15a)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/d3390b49-650f-43ce-9ab3-1a37b4bfcc37_rw_1920.jpg?h=f8e184e445dab5ab637aab45b1487375)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/823bc505-879c-47a2-b64b-65e41a1f3510_rw_3840.jpg?h=8de144815a6bd60228bfc4f17836b12e)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/b2da5bd9-b502-4694-8495-9f604dbeefcf_rw_1200.gif?h=84ead09a06db927c605f99d7e8def4f5)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/6e474a5f-8054-47d6-b68a-4b1f6f38990d_rw_1200.gif?h=d6d48d529888cf30cc6facbb9f713fc9)
![](https://cdn.myportfolio.com/bd28d254-775f-4367-b5dd-f19e352d128c/ae6626e8-e9eb-4aff-8e3d-9633b243adab_rw_1920.png?h=ccd165aa8d09b58b2472da15c74dea8c)